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OBE celebrates 30 YEARS BOLD:

A legacy of experiential excellence. A future defined by fearless creativity and innovation.

05.01.25

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OBE celebrates 30 YEARS BOLD:

Welcome to your one-stop shop for announcements, white papers, and employee-written articles. We just love sharing our insights.

OBE celebrates 30 YEARS BOLD:

OBE celebrates 30 YEARS BOLD:

A legacy of experiential excellence. A future defined by fearless creativity and innovation.

05.01.25

Tariffs and the future of brand experiences:

How agencies are adapting under economic pressure.

04.25.25

OBE trophy room:

OBE trophy room:

A timeline of award-winning creativity.

03.06.25

Miles of impact in 2024:

Miles of impact in 2024:

How J.P. Morgan Corporate Challenge fostered global connection and corporate wellness.

01.28.25

Macro trends defining 2025:

Macro trends defining 2025:

The year of connection, collaboration, and cultural transformation.

01.03.25

OBE wrapped:

OBE wrapped:

A year of innovation, growth and impact.

12.23.24

SEPHORiA's virtual magic:

SEPHORiA's virtual magic:

OBE and Sephora earn bronze for creative use of technology.

12.12.24

Chief Marketer Agencies of the Year:

Chief Marketer Agencies of the Year:

OBE named as one of the most innovative marketing agencies of 2024.

11.21.24

OBE honored for global development:

OBE honored for global development:

Strategic expansion and unmatched experiences drive agency’s award-winning growth.

11.14.24

Receiving gold at The Drum Awards:

Receiving gold at The Drum Awards:

OBE and Sephora win big for hybrid experiential campaign.

11.12.24

Eventex honors industry leaders:

Eventex honors industry leaders:

Trish Rexroth named one of the most influential people in event industry.

11.01.24

The best of experiential 2024:

The best of experiential 2024:

Nike and DICK'S Sporting Goods program "It's Her Shot" recognized by Ad Age.

10.28.24

Check out our latest agency reel:

Check out our latest agency reel:

A showcase of the unforgettable experiences we've crafted for brands across the globe.

10.21.24

Two nominations at The Drum Awards:

Two nominations at The Drum Awards:

OBE recognized for global growth and experiential excellence with Sephora.

09.18.24

Mastering talent strategy:

Mastering talent strategy:

Best practices and influencer trends shaping the future of marketing.

09.17.24

Building brand loyalty through emotion:

How experiential marketing creates deeper connections with consumers.

09.11.24

Beyond the office walls:

Beyond the office walls:

Employee engagement through authentic experiences.

08.20.24

Paving the way to 2028 Olympics:

Paving the way to 2028 Olympics:

OBE partnered with the NFL to bring their flag football vision to life in the UK.

08.07.24

The Drum Awards jury announced:

The Drum Awards jury announced:

CEO Deb Murray Lemon to judge experiential category this year.

07.23.24

BizBash editorial spotlight:

BizBash editorial spotlight:

Nike and DICK'S Sporting Goods hit the road to empower young female athletes.

07.12.24

Official OBE London office:

Official OBE London office:

Playmaker Experiential has adopted the OBE brand name.

07.09.24

14th year on the It List:

14th year on the It List:

OBE recognized as one of the top 100 event agencies worldwide.

07.03.24

New NYC address:

New NYC address:

OBE nearly doubles office size in New York's Chelsea district.

07.01.24

Have you heard of experiential marketing?

Have you heard of experiential marketing?

A not-so-common career path that may be the perfect fit.

06.20.24

OBE hosts sellout SF Design Week event:

OBE hosts sellout SF Design Week event:

Discussing the future of connecting communities through creative technology.

06.13.24

Promote their play:

Promote their play:

Ways to support young girls in sport.

06.03.24

OBE welcomes OpenAI as a new client partner.

OBE welcomes OpenAI as a new client partner.

05.29.24

Engaging Gen Alpha:

Engaging Gen Alpha:

What you missed at EMS 2024.

05.26.24

Sephora and OBE strike Gold:

Sephora and OBE strike Gold:

Named a 16th Annual Shorty Awards Gold Honoree for SEPHORiA

05.23.24

AI and experiential marketing:

AI and experiential marketing:

Thought leadership from our Playmaker Experiential partners.

05.08.24

Ex Awards Silver Winner:

Ex Awards Silver Winner:

SEPHORiA: House of Beauty

04.24.24

Digiday Content Marketing Awards:

Digiday Content Marketing Awards:

OBE and Sephora earned finalist status in two categories.

04.23.24

Shorty Awards finalists announced:

Shorty Awards finalists announced:

SEPHORiA recognized in two categories.

04.16.24

Augmented reality:

Augmented reality:

2024 AR trends for experiential marketing.

04.11.24

Changes, investments and the economy:

Changes, investments and the economy:

Event Marketer chats with agency leaders.

03.27.24

Ex Awards finalist:

Ex Awards finalist:

Sephora and OBE honored for SEPHORiA: Virtual House of Beauty

03.26.24

Expanding global reach:

Expanding global reach:

OBE acquires London-based agency Playmaker Experiential.

03.12.24

Beauty wins BizBash:

Beauty wins BizBash:

Sephora sweeps with three awards.

02.07.24

Reflecting on 2023:

Reflecting on 2023:

A year of experience excellence.

01.26.24

Fans, not brands:

Fans, not brands:

Event Marketer shares how a new era of beauty events is being defined.

12.12.23

The impact of AI on experiential marketing:

The impact of AI on experiential marketing:

Key takeaways from Event Marketer Agency Forum.

11.28.23

Slam dunk:

Slam dunk:

Shorty Impact Awards honors It’s Her Shot.

11.14.23

BizBash exclusive on SEPHORiA:

BizBash exclusive on SEPHORiA:

The why behind Sephora's first-ever hybrid beauty event.

10.24.23

OBE Chief Creative Officer recognized by XPLand:

OBE Chief Creative Officer recognized by XPLand:

A wildly creative and culture-shaping visionary.

10.23.23

Shorty Impact Awards Finalist:

Shorty Impact Awards Finalist:

Nike and DICK'S Sporting Goods honored for It's Her Shot, in partnership with OBE and Motive.

10.12.23

It List 2023 announced:

It List 2023 announced:

OBE honored for 13th consecutive year.

09.27.23

It all started with a laptop:

It all started with a laptop:

The prequel to Meta’s “They Came From All Over” documentary.

09.26.23

OBE named one of the top agencies in the world.

OBE named one of the top agencies in the world.

09.13.23

Stylus trend report features OBE work in women's sports:

Stylus trend report features OBE work in women's sports:

Brand-backed strategies.

08.04.23

OBE trend report:

OBE trend report:

How trends are inspiring unique experiences in the sports landscape.

07.20.23

OBE clients named as most influential companies:

OBE clients named as most influential companies:

JPMorgan Chase, Stripe, The North Face, Live Nation Entertainment

06.21.23

Staying mentally healthy:

Staying mentally healthy:

Dr. Steward’s 3 steps to improving well-being.

05.23.23

Eventex is serving up awards today:

Eventex is serving up awards today:

EEEEEATSCON honored with wins accross three categories for Eventex Awards 2023.

05.16.23

OBE wins at the 2023 Ex Awards:

OBE wins at the 2023 Ex Awards:

Event Marketer awarded It's Her Shot the Ex Award for Best Cause / Community Program.

05.09.23

Lessons in Leadership:

Lessons in Leadership:

An Interview with Deb Murray Lemon.

05.08.23

OBE honors Women’s History Month:

OBE honors Women’s History Month:

A discussion with the National Women’s History Museum’s Chief Communications Officer.

03.30.23

OBE’s brand evolution:

From experiential to experience-led.

02.01.23

CM200 2023 list announced:

CM200 2023 list announced:

Chief Marketer honors OBE as a top brand engagement and experience agency.

01.10.23

Reflecting on 2022:

Reflecting on 2022:

Eight of our favorite moments from the year.

12.22.22

Activism meets activation:

Activism meets activation:

Expanding reach for a good cause.

12.13.22

OBE and Meta win silver twice this year.

OBE and Meta win silver twice this year.

12.08.22

12 years in a row:

12 years in a row:

We made the It List again!

9.23.22

Summer League 2022 season closer:

Summer League 2022 season closer:

Our interns recap the OBE experience.

9.15.22

All things PRIDE:

All things PRIDE:

Presented by OBE's internal Diversity and Inclusion Group.

6.28.22

Advice from a professional:

Advice from a professional:

Three ways to observe national #mentalhealthawareness month.

5.13.22

Company values matter:

Company values matter:

DE&I is the #2 most asked about topic from OBE candidates and new hires.

5.9.22

Dr. Aron Steward, PhD:

Dr. Aron Steward, PhD:

Integrating resiliency and strength as our Psychologist-in-Residence.

4.14.22

More than hype:

More than hype:

Tech trends from CES 2022 that are here to stay.

4.4.22

Staying grounded through purpose:

Staying grounded through purpose:

How Alvin Stafford built minority-owned agency, Think TRUE.

7.21.21

OBE launches in-house studio in Los Angeles.

OBE launches in-house studio in Los Angeles.

6.16.21

Kevin Carroll joins OBE as first-ever Creative-in-Residence.

Kevin Carroll joins OBE as first-ever Creative-in-Residence.

6.8.21

How an experiential agency pivoted during COVID-19:

How an experiential agency pivoted during COVID-19:

Insights from our Co-CEO, Dan Hirsch.

4.8.21

Black History Month is not an activation.

Black History Month is not an activation.

3.23.21

5 ways to solve hybrid experience design.

5 ways to solve hybrid experience design.

3.3.21

Black History Month:

Black History Month:

Reflecting on a year of learning and unlearning.

2.25.21

5 things you need to know to successfully run a live virtual event.

5 things you need to know to successfully run a live virtual event.

A conversation with our Co-CEO, Deb Lemon.

2.16.21

5 ways to reimagine company holiday parties.

5 ways to reimagine company holiday parties.

Turning the annual gathering into a moment of inspiration.

12.23.20

Introducing Think TRUE:

Introducing Think TRUE:

A Black-owned, minority-led marketing consultancy.

8.28.20

Four must-haves to create seamless virtual production shoots.

Four must-haves to create seamless virtual production shoots.

7.21.20

From brands to "brandnies":

From brands to "brandnies":

How brands are stepping up to support parents and children.

5.6.20

Experiences are still valuable, online or off.

Experiences are still valuable, online or off.

3.19.20

Event Marketer Women in Events Q+A

Event Marketer Women in Events Q+A

Featuring OBE President, Deb Lemon.

1.7.20

We tweeted and won!

We tweeted and won!

Best campaign for making missing out memorable.

12.9.20

Bringing sportswear to life:

Bringing sportswear to life:

Nike Go Tour LA

10.15.19

AdWeek NYC 2019: Our takeaways.

AdWeek NYC 2019: Our takeaways.

Brands must choose, marketers must care.

10.10.19

InktOBEr 2019:

OBE's guide to Inktober.

10.1.19

Money talks:

Money talks:

Why "Currency Conversations" are paramount for Black women.

9.3.19

OBE reviews VidCon 2019.

OBE reviews VidCon 2019.

8.15.19

Experiential marketing future forecasting:

Experiential marketing future forecasting:

3 trends to look out for.

6.20.19

EMS 2019 recap:

EMS 2019 recap:

3 tech brands making analog connections in our digital world.

5.30.19

Making "scents" of brand engagement marketing.

5.15.19

Can experiential marketing save retail?

Can experiential marketing save retail?

4.10.19

6 tips for planning an offsite event.

6 tips for planning an offsite event.

08.29.2018

How to plan your next experiential event more sustainably.

How to plan your next experiential event more sustainably.

07.05.2018

3 takeaways from the OBE and Kashi talk at the Event Marketer Summit.

3 takeaways from the OBE and Kashi talk at the Event Marketer Summit.

05.17.2018

Beyond commercials:

Beyond commercials:

A smarter way to make an impact at football's big game.

03.14.2017

The Drew League: Summer hoops.

The Drew League: Summer hoops.

04.25.2016

#JiboMeets OBE

#JiboMeets OBE

03.03.2016

Sweating the deal.

Sweating the deal.

03.02.2016

Super Bowl City.

Super Bowl City.

02.06.2016

Virtual reality promotions becoming a reality at CES.

Virtual reality promotions becoming a reality at CES.

01.25.16

OBE celebrates 20 years of leading through service.

OBE celebrates 20 years of leading through service.

12.22.2015

The industry’s first Women in Events agency roundtable.

The industry’s first Women in Events agency roundtable.

10.01.15

Azoff MSG Entertainment buys stake in experiential marketing firm OBE.

Azoff MSG Entertainment buys stake in experiential marketing firm OBE.

09.30.15

OBE is on the 2015 IT List.

OBE is on the 2015 IT List.

But if you're an experiential marketer, this the only list that counts.

09.29.15

For CPG loyalty, in-hand is key.

10.22.14

CEO Dan Hirsch “talks shop” in Profile Magazine.

Brands are starting to understand that they need make a personal connection with their consumers.

10.14.14

One busy weekend.

One busy weekend.

From a giant slip and slide in SF to Go Skateboarding Day in LA.

06.24.14

#Millenial #Marketing

#Millenial #Marketing

04.18.14

Leaving screens behind.

Leaving screens behind.

04.04.14

Bear Naked and zorbing:

Bear Naked and zorbing:

A match made in Mammoth.

02.12.14

iFork

Some of the most profound innovation will be reflected in how we enhance what we already know.

06.29.13

Embracing change.

the (gasp) potential demise of traditional ad agencies.

06.13.13

Nike Women's Half-Marathon D.C.

Nike Women's Half-Marathon D.C.

05.01.13

DOW joins in at the summer games.

08.28.12

A campaign for happiness.

08.22.12

Community Marketing 2.0.

07.12.12

Dan Hirsch appointed to WPI Board.

07.07.12

The gamification of life.

05.29.12

Content is king, but what is it?

05.01.12

We're honored to make Event Marketer's 2011 It List.

08.31.2011

Milk helps men in need.

07.30.2011

Bear Naked warriors.

06.21.2011

Social media without the media.

06.04.2011

On the road with Kashi.

05.24.2011

Healthy actives need more than commercials.

04.27.2011

OBE acquires Fullaluv Creative Agency.

11.14.10

Marathons: the newest hotspot for marketers.

11.10.2010

Another inspiring Nike Women's Marathon.

10.19.2010

Now and Zen Festival: just another day at the park.

10.04.2010

Subaru draws a crowd at the X Games.

09.01.2010

Nike Women's Marathon wins a Marti.

Nike Women's Marathon wins a Marti.

08.07.2010

French connection.

The hottest ticket in Cannes this year wasn't to a wild beach party, but a seat to hear the Media Person of the Year.

07.13.2010

Are we post digital yet?

05.27.2010

What's the value of a 'fan' to an experiential marketing firm?

05.20.2010

OBE and Nike Women's Marathon win two EX Awards!

OBE and Nike Women's Marathon win two EX Awards!

Best single-market event (consumer) + Best proprietary property (cunsumer) 2008

05.10.2008

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