Onboard Sports Advisory
We're a team of management advisors focused solely on driving business results through global sport.
global
sports
Sport is entering its most consequential era, where opportunity is expanding faster than playbooks can keep up. We launched OSA to help leaders cut through complexity and make decisions that win.
We don’t just advise,
we build alongside you.
Onboard Sports Advisory partners with leadership teams to architect end-to-end strategies to ensure sport drives your growth, not guesswork.
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Executive Advisement
We partner with C-suite and senior leadership to shape global sports strategy, align stakeholders, and guide critical decisions with clarity, confidence, and real-world perspective.
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Activation Architecture
We design scalable, integrated activation ecosystems that connect sponsorship, media, experience, and content—ensuring every investment works harder together, not in silos.
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Operations Management
We build and manage the operational frameworks that turn strategy into execution, bringing discipline, governance, and accountability to complex global sports programs.
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Insights + Analytics
We apply data, insight, and measurement to inform decisions, optimize performance, and replace intuition with evidence—before, during, and after the world’s biggest moments.
OSA Leadership
Hayle Chun
CHIEF OPERATING OFFICER, ONBOARD SPORTS ADVISORY
Operational guru and strategic thinker who brings clarity, innovation, and executional excellence to sports business engagements. Hayle’s work spans sponsorship, analytics, and multi-platform commercial strategy — rooted in a belief in sport as a catalyst for connection.
Megan Schafer
GROUP ACCOUNT DIRECTOR
A Team USA Olympian turned brand marketer, Megan channels the spirit of sport into each project she leads — driving global activations and guiding our biggest sports and lifestyle teams with passion and purpose. With more than 10 years at the agency, her work has supported several of the world’s most visible brands.
Mark Monaco
CREATIVE STRATEGY DIRECTOR
A creative storyteller, Mark leads strategic thinking that bridges insight and imagination. A native Angeleno with a passion for sports and global culture, he connects brands with audiences through the right moment, message, and medium to create human-centered experiences that resonate.