OBE is proud to announce the elevation of two dynamic leaders to its executive team: Sandra Enriquez, Chief Growth Officer, and Allison Lam, Chief Financial Officer. Both executives bring a wealth of experience, vision, and leadership that will fuel OBE’s next chapter of growth and innovation.
Sandra Enriquez – Chief Growth Officer
With a proven track record of transforming client relationships into long-term partnerships, Sandra Enriquez is now at the helm of OBE’s growth strategy. As Chief Growth Officer, she leads a powerhouse account team that drives award-winning campaigns, measurable results, and enduring trust.
Sandra has guided some of the world’s most recognizable brands across tech, entertainment, retail, and sports through high-profile experiential initiatives. Known for her strategic insight, operational precision, and deep relational intelligence, Sandra is committed to elevating client partnerships, optimizing agency operations, and fostering a culture of innovation to drive long-term business growth.
Allison Lam – Chief Financial Officer
As OBE’s new Chief Financial Officer, Allison Lam is the architect of the agency’s financial strength and long-term expansion. With a rare blend of strategic foresight and operational expertise, she has transformed OBE’s financial landscape—spearheading data-driven decision-making, risk management, and efficiency initiatives that drive sustainable growth.
Allison has implemented advanced financial analytics and reporting systems that enable smarter, more profitable business decisions. She also played a key role in launching OBE’s sister agency Think True and establishing the London office, building financial and operational synergies that continue to strengthen OBE’s global presence. Her vision focuses on scalable structures that empower high-impact work, enhance profitability, and align with the agency’s long-term growth strategy.
A Bold Future with Sandra and Allison at the Helm
Both Sandra and Allison step into their roles during a pinnacle moment for OBE, as the agency celebrates its 30th anniversary and looks ahead to the next era of innovation and growth. Their leadership will continue to shape the future of OBE—pushing boundaries, cultivating meaningful client partnerships, and ensuring that the agency’s people, processes, and ideas have the foundation to thrive well into the future.