Dave Mingey, President of Onboard Sports Advisory, joined The Coca-Cola Company's Mickael Vinet at the ADWEEK House Sports Summit in New York for a fireside conversation exploring how lessons from the FIFA World Cup 2026 are shaping the brand's road to the LA28 Olympic & Paralympic Games.
One of the discussion's key themes was the power of emotion in sport. Drawing on Coca-Cola's global FIFA World Cup campaign, Vinet shared how the company approaches football not simply as a sport, but as an emotion—one that creates meaningful connections with fans across cultures and communities around the world.
The conversation also explored the evolving role of global sponsorship, fan engagement, and cultural storytelling as brands prepare for the next generation of global sporting events.
Hosted at Edge at Hudson Yards, the ADWEEK House Sports Summit brought together leaders from across sports, media, and marketing to discuss the ideas shaping the future of the industry.
As the global sports landscape continues to evolve, OSA helps brands, rights holders, and sports properties navigate the opportunities ahead through strategic advisory, partnership strategy, and data-driven decision making.