We are proud to announced that Deb Murray Lemon has officially assumed the role of sole Chief Executive Officer. Lemon, who was appointed Co-CEO in 2019 alongside founder Dan Hirsch, steps into the role following Hirsch’s temporary departure to pursue a long-held personal goal.
This leadership transition marks a new chapter for OBE as it continues to deliver bold, strategic brand experiences for clients including Nike, Meta, and Visa. Under Lemon’s guidance, OBE enters 2023 with record-setting revenue, a deepened leadership bench, and an ambitious growth strategy.
“Deb, thank you. We would not be here without you,” said Hirsch. “You are the engine that keeps growing this company and the heart and soul that keeps us balanced. As I step away, I do so knowing that OBE is in the most capable hands.”
About Deb Murray Lemon
A respected industry veteran, Deb Murray Lemon’s career spans decades of experience in global brand marketing, event production, and executive leadership. Lemon began her professional journey in the stockroom of a Nike retail store and rose through the ranks at Nike to lead major global activations—including four Olympic Games and the creation of the Nike Women’s Marathon.
In 2006, Lemon joined OBE as President and Partner, playing a pivotal role in scaling the agency’s operations, opening the Los Angeles office, and establishing its signature “Work Hard, Play Harder” culture. She is known for bringing strategic clarity, authentic leadership, and people-first values to every engagement.
Lemon’s tenure as Co-CEO from 2019 to 2022 was marked by resilience and innovation, as she helped lead the company through pandemic-related disruption and into a period of sustained growth. As sole CEO, she remains focused on nurturing talent, evolving client partnerships, and driving long-term business impact.
“Deb embodies the future of OBE,” said Hirsch. “Her strategic instincts, industry knowledge, and passion for building relationships will continue to inspire and shape our path forward.”
Congratulations, Deb!
Please join us in congratulating Deb Murray Lemon as she officially takes on the role of sole CEO of OBE. We are excited for what’s ahead—with Deb leading the way.