The road to LA28 represents more than a global sporting moment—it’s a chance to fundamentally shift how the Paralympic movement is supported, experienced, and celebrated.
In a recent Sports Business Journal article by Rachel Axon, our President of Onboard Sports Advisory, Dave Mingey, shared his perspective on what it will take to drive meaningful, lasting change.
“What’s essential is that it becomes a collective effort on this incredible space that LA28 will be to fundamentally change the movement in a way that we haven’t seen since London 2012.”
With decades of experience across the Olympic and Paralympic ecosystem, Dave emphasizes that progress won’t come from sponsorship alone—but from the broader commercial community stepping forward with intention.
“It must be a collective effort on behalf of not just sponsors, but the entire commercial community.”
This belief is central to how we approach sport, culture, and brand experiences—building platforms that create impact far beyond a single moment.
Link to the full Sports Business Journal article by Rachel Axon, "Paralympics head to Milan-Cortina looking for more sponsors to champion the Games" below.