When Taylor Swift drops a new album, the world listens—and brands take notice.
For The Life of a Showgirl, our team at On Board Experiential joined forces with Starbucks to celebrate the release with an unforgettable experience in Nashville.
As featured in BizBash’s roundup How Brands Embraced Taylor Swift’s Sparkly Showgirl Era, Starbucks transformed one of its Nashville locations into Starbies—a glittering pop-up complete friendship bracelets, vinyl records, glitter sprinkles, and Opalite skies.
The centerpiece? A 41-foot shimmering vinyl record that set the stage for fans to celebrate in true Swiftie style.
Photo: Courtesy of Starbucks
We’re proud to have helped bring this moment to life alongside Starbucks, blending fan energy, cultural storytelling, and experiential magic into one dazzling activation.