To celebrate 30 years of designing experiences that move people and move the needle, we’re opening the vault.
Introducing Pearls of Wisdom—a new content series from OBE that shares the real, battle-tested insights from the front lines of experiential marketing. These are the lessons that have shaped our work—and the industry—for three decades.
Each pearl is the result of years of layered learning—formed over time through real experience, refined by challenges, and polished by collaboration. They're shaped by the depth of insight we’ve built over 30 years, and enriched by the expertise of our in-house specialists and trusted partners across production, strategy, creative, and technology.
They’re the layers behind the shine. They power our creative thinking, stretch our problem-solving muscles, and reflect our passion for pushing what’s possible. And now, we’re sharing them to spark new ideas for what brand experiences can do next.
First up and dropping tomorrow:
LIGHTING: The magic you didn’t know you needed.