Gamestime Intelligence from Onboard Sports Advisory
As we did during the Olympic Games, Onboard Sports Advisory is continuously tracking the most important, dynamic, and conversation-shaping stories emerging from Milano Cortina 2026 Paralympic Games. We invite you to dive in, stay informed, and connect with us at any time to explore how we can actively support your objectives and amplify your impact throughout the Gamestime period.
TOP HEADLINES
U.S. completes historic hockey sweep in Olympics, Paralympics (ESPN, 3/15)
Milan Cortina Paralympics end with boycott by Ukraine at Games marked by Russia's return (PBS, 3/15)
Snow joke: Winter Paralympics athletes angry at scheduling as big thaw hits (The Guardian, 3/12)
BUSINESS, MARKETING & SPONSORSHIPS
Mike Schultz has won Paralympic gold, but his sporting legacy goes far beyond (NYT, 3/13)
Paralympic sponsor Ottobock supporting Games on the ground (SBJ, 3/12)
SPORTS HIGHLIGHTS
Louisville's Oksana Masters becomes most decorated US Paralympian with fourth gold (WHAS11, 3/14)
Great haul of China: how table-topping nation rose to be a Winter Paralympic power (The Guardian, 3/13)
He’s 52, he made his Paralympic debut in 1988, and he’s back for one more ride (NYT, 3/11)
FANS, CONTENT & OTHER HIGHLIGHTS
For Oksana Masters and Aaron Pike, U.S. Paralympic power couple, 2026 Games are full circle (NYT, 3/13)
More Canadians are watching the Paralympics. Our research shows why that matters (The Conversation, 3/11)
Saturday Night’s Milan Cortina Paralympics Primetime Coverage Is Most Watched Winter Paralympics Show Ever, Averaging 1.4 Million Viewers On NBC And Peacock (NBC Sports, 3/11)
Header Image Source: Ottobock