Author: Dylan Foster, Marketing Manager
In 2020, COVID-19 devastated the experiential marketing industry. While it was one of the most challenging times in OBE’s 25+ year history, we banded together, stayed hungry and humble, and pivoted our business toward virtual events, remote production, and content creation to meet our clients’ needs. In fact, since March 2020, our team has produced over 1800 pieces of video content (yes, 1800!). With our expanding skillsets and content creation capabilities, we recognized an opportunity to create a cost-effective, streamlined solution for our clients such as JPMorgan Chase, Facebook, and MuleSoft. Now, we are excited to announce the launch of OBE Studio—an in-house studio in our Los Angeles office where we handle end-to-end content production, including pre-production, graphics and audio, live streaming, platform management, post-production, and more. As live events return, we believe the future of experiential will require a hybrid approach. With our new studio, we’ll be able to deliver transformative experiences on-screen and in-person across the globe.