Changes, investments and the economy:

Event Marketer chats with agency leaders.


Changes, investments and the economy:

Event Marketer recently sat down with our CEO Deb Lemon and two other agency leaders to gain insight into the state of the agency business so far in 2024.

When asked about how our agency has changed this past year, here's what Deb had to say:

Over the past year, our agency has undergone significant evolution, reflecting our commitment to innovation and adaptability. One notable transformation has been the expansion of our portfolio to encompass a diverse range of offerings. OBE-incubated agency Think True—that’s minority-owned and multicultural-focused—continues to grow by leaps and bounds, not only broadening our reach but also serving underrepresented audience segments. We also kicked off 2024 with the acquisition of London-based agency Playmaker Experiential, reinforcing our commitment to serving clients on a global scale.

While navigating our agency’s growth, we have remained steadfast in our dedication to nurturing talent within our ranks. Despite industry challenges, we are proud to have maintained a remarkably high retention rate of 94 percent. However, we continue to feel the impact of an ongoing scarcity of executive-level producers in the market, a trend that seems to have been exacerbated by the aftermath of the pandemic. As we continue to grow, attracting top-tier talent remains a priority to ensure experiential excellence for our clients.

Read the full article on Event Marketer's website.

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