OBE is proud to celebrate alongside Starbucks following a Silver win at the 2026 Ex Awards for Starbies: The Overnight Album Release Party Takeover in the Best Experiential Stunt category.
Presented live during Event Marketer’s Experiential Marketing Summit in Las Vegas on May 18, the 24th annual Ex Awards honored the most innovative and impactful experiential campaigns from around the world. This year’s competition drew more than 1,000 entries across 30 categories, recognizing standout work from brands including Disney, Samsung, IBM, FX, DoorDash, Waymo, and more.
Receiving Silver recognition for Starbies is a reflection of the collaboration, creativity, and partnership that brought this experience to life — with only two weeks of lead time and under 24 hours for a full store transformation. At OBE, we believe the best experiential work is built together, and this recognition is shared with the incredible Starbucks team and all partners involved in making this Swiftie experience a success.
We’re grateful to Event Marketer for the recognition and proud of the individuals whose vision, creativity, and passion made this a glittering success.
View the full list of 2026 Ex Awards winners here.
Learn more about the Starbies project here.