Starbucks

Starbies Pop-up

To celebrate Taylor Swift’s ablum, The Life of a Showgirl, Starbucks and OBE transformed the Vanderbilt shop in Nashville into Starbies — a love letter to fans where glitter, coffee, and community took center stage. 

Designed by Swifties, for Swifties, the two-day takeover transformed the iconic coffeehouse into a glitter-coated party for showgirls of all ages.

Outside, a 41-foot orange vinyl record shimmered against Tennessee's opalite skies, drawing fans from every era. Starbucks crafted the ultimate atmosphere for Swifties to buy the latest record, gifting them free cold brew, matcha and chai, playing the tracklist on repeat, capturing smiles in an orange and mint photobooth, and inviting them to make new friends (and friendship bracelets). Inside, baristas sparkled in showgirl-inspired aprons.

For one unforgettable weekend, Nashville stole the spotlight as Starbies became the only pop-up of its kind in the U.S., a true fusion of fandom and brand magic.

Press

BizBash: How Brand Embraced Taylor Swift's Sparkly Showgirl Era

FOX 17: Nashville Starbucks transforms into Taylor Swift-themed coffeehouse to celebrate new album

Good Morning America: Starbcuks, Krisy Kream and more drop 'Life of a Showgirl' specials

Marketing Dive: Starbucks ties in-store experiences, rewards to new Taylor Swift album

Nashville Lifestyle: Meet me at midnight? Nope! Meet me at Starbucks on 21st Ave!

People: Starbucks Store Transforms into Glittery 'Starbies' in Honor of Taylor Swift’s The Life of a Showgirl

The Tennessean: A Taylor Swift 'Showgirl' party is set for the Vanderbilt Starbucks in Nashville