We’re excited to see Starbucks Coffeehouse at Coachella featured in BizBash’s roundup, “Coachella 2026: See Inside the Brand Activations Everyone Was Talking About.”
Created and produced by OBE, Starbucks Coffeehouse carved out a shaded reset in the desert while staying connected to the energy of the festival. Designed as part café, part venue, the activation invited guests to cool down and recharge without stepping away from the momentum of the weekend.
As highlighted in the BizBash feature, complimentary beverages were served throughout the day, including cold brew, Strawberry Açaí Refreshers, Iced Matcha Lattes, and surprise offerings that evolved alongside the programming. Music, lighting, and ambiance shifted in real time to match the menu, creating an environment that moved in sync with what guests were drinking.
The activation also marked the return of the Unicorn Frappuccino® Blended Beverage during a dedicated happy hour experience, where lighting, color, and sound shifted throughout the space to reflect the moment.
Interactive installations added another layer to the experience, including responsive LED screens that transformed guests’ reflections into beverage-inspired visuals. The result was a space that balanced function with atmosphere — giving festivalgoers a place to reset while remaining immersed in the spirit of Coachella.
We’re grateful to the Starbucks team, our collaborators, and the BizBash editorial team for the recognition.
Read the full article here: