Onboard Sports Advisory

We’re a team of management advisors focused solely  on driving business results through global sport.

global

sports

Sport is entering its most consequential era, where opportunity is  expanding faster than playbooks can keep up. We launched OSA  to help leaders cut through complexity and make decisions that win.

We don’t just advise,
we build alongside you.

OSA partners with leadership teams to architect end-to-end strategies to ensure sport drives your growth, not guesswork.

Executive Advisement

We partner with C-suite and senior leadership to shape global sports strategy, align stakeholders, and guide critical decisions with clarity, confidence, and real-world perspective.
Activation Architecture

We design scalable, integrated activation ecosystems that connect sponsorship, media, experience, and content—ensuring every investment works harder together, not in silos.
Operation Management

We build and manage the operational frameworks that turn strategy into execution, bringing discipline, governance, and accountability to complex global sports programs.
Insights + Analytics

We apply data, insight, and measurement to inform decisions, optimize performance, and replace intuition with evidence—before, during, and after the world’s biggest moments.

OSA Leadership

Dave Mingey

PRESIDENT, ONBOARD SPORTS ADVISORY

A seasoned sports business executive and entrepreneur, Dave advises brands and rights holders on strategy and partnership growth across the world’s most influential sport platforms, including the Olympic & Paralympic Movement.

Hayle Chun

CHIEF OPERATING OFFICER, ONBOARD SPORTS ADVISORY

Operational guru and strategic thinker who brings clarity, precision, and execution excellence to sport business engagements. Hayle’s work spans sponsorship, analytics, and multi-platform commercial strategy rooted in a belief in sport as a catalyst for connection.

Megan Schafer

GROUP ACCOUNT DIRECTOR

A Team USA Olympian turned brand marketer, Megan channels the spirit of sport into each project she leads — driving global activations and guiding our biggest sports and lifestyle teams with passion and purpose. With more than 10 years at the agency, her work has supported several of the world’s most visible brands.

Mark Monaco

CREATIVE STRATEGY DIRECTOR

A creative storyteller, Mark leads strategic thinking that bridges insight and imagination. A native Angeleno with a passion for sports and global culture, he connects brands with audiences through the right moment, message, and medium to create human-centered experiences that resonate.

Deb Lemon

CHIEF EXECUTIVE OFFICER

Leads OBE’s vision and culture, drawing on decades of  brand marketing, global events (including four Olympic Games), and agency leadership to deliver value and build lasting client relationships.

Onboard Sports Advisory
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