Visa

NFL Draft Hologram Experience

As the presenting sponsor of the official NFL Las Vegas store in The Forum Shops at Caesars Palace and the Official Payment Services Technology Partner of the NFL, Visa partnered with OBE and Think True to show fans that it’s more than a credit card—it’s a network that unlocks new experiences.

The solution: Visa Presents Another Dimension, an immersive hologram activation at the NFL Draft Experience and in-store. Over six weeks, we captured content with four NFL athletes across three cities, transforming that footage into six unique hologram interactions. Fans were invited to high-five Najee Harris, dance alongside George Kittle, or master referee hand signals in true-to-life form.

By blending custom content with cutting-edge technology, Visa turned the NFL Draft Experience and the NFL Las Vegas presented by Visa store into portals of connection, offering fans unprecedented access to their favorite athletes.