Unrivaled Sports

ForeverLawn Park by Unrivaled Sports – Brand Identity Transformation

When Unrivaled Sports chose Canton, Ohio—just steps from the Pro Football Hall of Fame—as the flagship destination for its football division, Unrivaled Flag, they tapped OBE to transform this complex into a living heartbeat of the brand – charged with energy, pride and community. With seven turf fields, a full high school field, and a track, our challenge was to make the complex feel like a premier football destination. We delivered by blending permanent upgrades with semi-permanent experiences that brought the new brand to life across the venue.

Upon entering the complex, a bold new entryway and signage system welcome athletes and families like heroes, carefully timed to debut ahead of the 2025 summer schedule. From there, the promenade was transformed into a central hub. Stretching 80 yards, it now serves as both a navigation point and a storytelling platform for the Unrivaled Flag brand – with color, shade, and graphic treatments that turn a pass-through into an experience.

To ensure every athlete and family felt immersed in the brand, OBE designed two dynamic container spaces that anchored the promenade. The “Be Unrivaled” container showcased memorabilia, including exclusive Pro Football Hall of Fame pieces during the Gold Jacket Classic, alongside full Unrivaled Flag kits for girls and boys. The “Shop Unrivaled” container brought the retail experience onsite, offering fans and players access to branded gear while adding energy to game day. Both spaces extended the Unrivaled Flag identity beyond the field with interactive touchpoints such as hair braiding and complimentary eye black stations, reinforcing the brand’s role in creating memorable, player-first experiences.