TinyCo

Celebration of Harry Potter Booth

To pre-launch their new Hogwarts Mystery mobile game, game maker TinyCo partnered with OBE to deliver a magical trial experience at the 2018 Celebration of Harry Potter at Universal Studios Orlando. We created a 20’ x 20’ pop-up that brought Hogwarts to life and generated buzz for the first Harry Potter mobile app of its kind. Guests received an official wax-sealed acceptance letter to Hogwarts School of Witchcraft and Wizardry and could play the game before its official release and offer feedback. Over the three days, more than 3,000 people stopped by the booth to experience the magic.