LAUNCHING THE MUCH-ANTICIPATED DESTINY 2.
We will take any chance to build a giant alien moon-like vehicle in the sky. And this was our chance. In 2017, leading video game publisher Activision was releasing the much-anticipated Destiny 2 game. To stoke excitement, Activision and OBE created a live-streamed gameplay premiere for global press and influencers. We transformed two airplane hangars into the ultimate gaming experience, hosting over 1,000 guests. Virtual attendees tuned in and engaged with the keynote live stream across our Twitch and YouTube streams, including three real time, fully localized international streams, which expanded our reach across the globe.
The Results: 5MM+ total stream views. 650k+ live streamers on Twitch & YouTube. 15k+ likes on FB. 70k+ followers Twitter. 18k Hashtag mentions.
Award: 2018 Event Marketer Ex Awards (Ex Award) - Best Press Event