LAUNCHING THE MUCH-ANTICIPATED DESTINY 2.
We will take any chance to build a giant alien moon-like vehicle in the sky. And this was our chance. In 2017, leading video game publisher Activision was releasing the much-anticipated Destiny 2 game. To stoke excitement, Activision and OBE created a live-streamed gameplay premiere for global press and influencers. We transformed two airplane hangars into the ultimate gaming experience, hosting over 1,000 guests.
The Results: 352k views on YouTube. 229k streamers on Twitch. 15k+ likes on Facebook. 70k+ followers Twitter. 18k hashtag mentions.
Award: 2018 Event Marketer Ex Awards (Ex Award) - Best Press Event