MRS. MEYER'S CLEAN DAY
Rooted In Goodness Tour
MAKING THE WORLD A GREENER PLACE.
For the 2018 Rooted in Goodness Tour, we joined forces with Mrs. Meyer’s Clean Day to spread brand awareness and create partnerships with key retailers. We focused on four main core experiences during the tour, including retail stops, guerrilla sampling, product drops and special events. At each of our 19 stops on the road, consumers pledged to help “make the world a greener place” by placing a symbolic thumbprint on our Pledge Wall Mural. In addition, brand ambassadors handed out samples on colorful bikes and did random acts of cleanliness, such as picking up trash in community gardens, speaking to Mrs. Meyer’s neighborly actions. In every market, we dropped a tote chock full of products to 1-2 lucky businesses or individuals who could use a little Mrs. Meyer’s lovin’. Lastly, we built tailored events unique to each retailer in key markets to help Mrs. Meyer’s show their appreciation for some of their greatest retail partnerships.
The Results: Exceeded hand wash goals by 279% & bottle refills by 293% at retail locations. 10k+ pledges received. 820K+ mobile impressions.