Just Do It HQ
RETAIL + POP-UP
CREATING AN ELITE TRAINING DESTINATION.
Every athlete has Olympic-Sized dreams. Our goal was to unleash athlete’s potential through sport to chase their crazy dreams. OBE created an experiential space for Nike that brought "Just Do It" to life. Elite athletes and their trainers turned to Just Do It HQ all summer for a premium training experience, while the next generation of middle and high school athletes had an opportunity to train like the pros. The style and fitness-obsessed community took advantage of the social nature of JDI HQ as a training destination and place to form new collaborations and partnerships for their personal brands. Just Do It HQ became the summer's pinnacle training destination – giving everyone a chance to go for the gold.
The Results: 65 activation days. 143 sessions. 6000+ athletes.