EDUCATING AND EMPOWERING SMALL BUSINESS OWNERS THROUGH ENGAGEMENT MARKETING.
For every inspiring small business story, there are still many business owners who don’t know how to optimize their social reach, and/or lack digital skills. Facebook wanted to help. They friend requested On Board Experiential, and we instantly accepted. An opportunity to create positive change in communities across America? That’s a big thumbs up from us.
Together, we created a multi-market community event series that gave small businesses exactly what they asked for—hands-on, face-to-face training from Facebook by Facebook. As an experiential marketing agency, OBE was brought on to conceptualize, design and execute this branded experience in 30 cities throughout the United States, including St. Louis, MO; Houston, TX; Albuquerque, NM; Greenville, SC; and Des Moines, IA. Our well-rounded, city and market-specific training and networking experience integrated internal specialists, breakout sessions and main stage content in a cohesive environment. Truth be told: we took notes.
The Results: 20,000+ unique attendees. 85% of guests said Community Boost made them “feel more positively toward the Facebook brand.” 72% noted, “I believe Facebook is good for the world.”