KEYNOTE + CONFERENCE
TURNING A CONFERENCE INTO AN INTERNATIONAL ROADSHOW.
CONNECT is MuleSoft’s annual conference for digital business, where CIOs, IT leaders, and developers come together to exchange ideas and pragmatic insights to drive business transformation. Previously a singular, stand-alone conference OBE helped bring to life from 2015-2018, we adapted and evolved CONNECT into an international roadshow series in 2019, teaching audiences how to unlock data and unleash innovation with API-led connectivity. The Series was hosted in 4 U.S. cities and 2 international locations, and OBE executed events in San Francisco, New York, Chicago, Atlanta, and London. We inspired and educated attendees through large keynote presentations, hands-on demos, sponsor booths, and one-on-one consultations with technology experts. In addition, we facilitated affiliated events, such as executive meetings, happy hours, and community activations to help guests connect with each other and the MuleSoft brand.
The Results: 8,500 attendees (200% increase from 2018). 77% increase in sponsorship revenue. 60+ breakout sessions. Doubled total number of sponsors each year.