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CALL OF DUTY BLACK OPS 4 COMMUNITY REVEAL

PRESS EVENT

REVEALING CALL OF DUTY TO THE WORLD. 

The Call of Duty: Black Ops 4 Community Reveal Event built anticipation and excitement around the Black Ops franchise return. This was our first opportunity to welcome and inspire key global press/influencers and select fans into the world of Call of Duty in person and via livestream. We crafted an immersive experience via environmental design and special exhibitions, such as a 50 foot long “Hall of Heroes” showcasing video walls and custom live action prop displays, robust stage design, and “wow” moments of discovery through keynote presentations and 140 custom gameplay stations. The livestream set a new record as the most watched game reveal in Call of Duty history, including the most day one views as well as the highest concurrent viewers, while also blanketing social media as the #1 trending topic on Twitter globally during the broadcast.

The Results: Most watched game reveal in Call of Duty history (80+ million views and counting). #1 trend on Twitter. 1,000+ global gaming press, influencers and fans in attendance.

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