CALL OF DUTY BLACK OPS 4 COMMUNITY REVEAL
Revealing Call of Duty to the World
To build excitement for the much anticipated Call of Duty: Black Ops 4 launch, OBE developed a community-oriented reveal event by inviting key global press, industry influencers, and select super fans into the world of Black Ops (in person and via livestream). We unveiled an immersive experience through creative environmental design, 140 custom game play stations, and special exhibitions – including a 50ft long "Hall of Heroes" showcasing video walls and live prop displays, a robust stage design, and inspiring moments of discovery through keynote presentations.
The Results: #1 trend on Twitter. Most watched game reveal in Call of Duty history (80+ million views and counting). 1,000+ global gaming press, influencers and fans in attendance.