Run With Hart
ENTERTAINMENT + SPORTS MARKETING
INVITING THE WORLD TO COME RUN WITH US.
Comedic rockstar and runner Kevin Hart took to his fans on Twitter and asked everyone to run a spontaneous 5K with him. His community listened. And ran! We teamed up with Nike to help launch their partnership with Kevin, amplifying their shared mission to inspire the world to “Come Run With Us.” Our journey began in San Francisco and took us around the world to cities such as Sydney, Toronto, New York, Chicago and Los Angeles. In Boston, we partnered with Uber to enable runners to digitally request Kevin as their personal running pacer straight from the app, sending it into "crisis" mode with the amount of Pacer requests being made at once. We live streamed this one-of-a-kind experience on Kevin’s official Facebook page, allowing his fans to tune in digitally.
The Results: 580k+ live stream views. First-ever Facebook Live event for Nike. First large-scale live stream event on Facebook’s (then newly launched) Live feature.