Go Skateboarding Day
ENTERTAINMENT + SPORTS MARKETING
TAKING THE STREETS BACK WITH THE SKATEBOARDING COMMUNITY.
OBE teamed up with Nike SB to bring an iconic, previously shut down skate spot back to life. It all started when Nike Skateboarding athlete, Paul Rodriguez revealed a location where skaters could meet up and travel to a secret skate spot. Over 2,000 kids showed up to Stoner Skatepark and rode together to the secret spot by police escort. Skaters were treated to a special demo with Nike SB athletes who marveled in their ability to ride without interference. The experiential marketing event was a massive success, reverberating throughout the entire skateboard community. Afterwards, we even worked with the City of Los Angeles to give the famous West LA Courthouse/Civic Plaza back to skateboarders, permanently.
The Results: Silver Ex Award Winner - Best Single-Market Event. 3.3 million social reach. 117k+ likes from P-Rod’s Instagram post.
Award: 2015 Event Marketer Ex Awards (Silver) - Best Single-Market Event (Consumer)