JUST WHAT THE WORLD ORDERED
TAKING A TINY DINER ON WHEELS AROUND THE U.S.
For the MorningStar Farms sampling tour, we invited people to the world’s tiniest diner to have an intimate conversation about the power of plant-based foods. People had the opportunity to pledge their #vegalliance – committing to eat meat free at least once a week – through a photobooth that could be shared to their social feeds, as well as try some delicious MorningStar Farms samples. We fabricated the “Big Change Little Diner,” along with three food trucks to serve a variety of foods from sunrise to sundown, showcasing MSF as the right choice for any meal.
The Results: 175k+ consumers served. 2.9 million word of mouth impressions.