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META

Boost with Facebook Good Ideas Festival

VIRTUAL + DIGITAL EXPERIENCE

EMPOWERING SMALL BUSINESSES TO REBUILD AND RECOVER POST COVID-19 PANDEMIC.

Meta challenged OBE to create a new global learning experience and celebration for their small to medium-sized businesses (SMB) community. Thus, Boost with Facebook Good Ideas Festival was born - a virtual, multichannel, global experience spanning 12 weeks. Connecting SMBs to education, resources, partners and each other to strengthen them for the future—and enable their good ideas to be found.   

The campaign included a mix of real-time events and flexible on-demand content, all designed with mobile-first delivery in mind. From launch day, free online videos, virtual events, and social activations served up recognition and curated tools. There were stories of SMB successes—like a United Nations-associated spotlight on small business contributions to sustainable development—alongside interactive workshops on creating compelling business ideas. A toolkit guided SMBs on how and where to share (and hashtag) their good ideas, and it included fun engagements like profile frames/backdrops, customized stickers and AR filters. 

The Results: Over 46MM unique video views, surpassing its engagement goal (30MM) by 50%. Engaged SMBs in 173 countries and 10 languages.

Award: 2022 Event Marketer Ex Awards (Silver) - Best Multichannel Marketing Camapign

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