ENTERTAINMENT + SPORTS MARKETING
INSPIRING YOUNG ATHLETES WITH HOLOGRAM TECHNOLOGY AT THE STAR IN FRISCO.
In Texas, football is more than a game: it's life. Excellence is not the goal, it's the standard. So when Nike asked us to unveil jerseys to eight Frisco high school teams, we knew our play had to be unrivaled. We opened the doors to The Star—the Dallas Cowboys’ new world headquarters and practice facility—and took each team on a personalized journey through the new Nike “Texas Tested” locker room. The experience culminated in an epic reveal that announced their jerseys in a never-seen-before way: via hologram.
The Results: 400 live attendees. 140K impressions on Twitter. Gold winner at the 2016 Experience Design & Technology Awards: Best Use of a Single Technology (B-to-C).
Award: Event Marketer Experience Design & Technology Awards 2016 (Gold) - Best Use of a Single Technology (B-to-C)