Sephora and OBE strike Gold:

Named a 16th Annual Shorty Awards Gold Honoree for SEPHORiA


Sephora and OBE strike Gold:

Sephora and On Board Experiential have been named a 16th Annual Shorty Awards  Gold Honoree for SEPHORiA: House of Beauty in the Strategy & Engagement: Event & Experiential category, as well as Finalist in the Metaverse: Immersive category.

The Shorty Awards honor the best of digital and social media by the most innovative and influential brands, agencies, organizations, and individuals whose work shows excellence in digital storytelling.

Sephora and OBE’s work has demonstrated strengths and uniqueness in innovation, creativity, and strategy, which makes it one of the TOP CONTENDERS for a Shorty Award.


"It was an honor to partner with Sephora to bring SEPHORiA: House of Beauty back to the in-person space, while simultaneously delivering an impactful global virtual experience—for the first time ever," says Trish Rexroth, Chief Creative Officer at OBE.

"What makes this event so beautiful is not only the experience design (and of course the products), but the inclusive community it creates."


The 16th Annual Shorty Awards winners and honorees were announced on May 22nd at an in-person ceremony at Tribeca 360º in New York City. With attendees from all over the world and some of the most distinguished Real Time Academy (RTA) members.

Shorty Award winners and honorees are chosen by the RTA, prominent experts and leaders in digital and social media who have been hand-selected on the basis of their deep industry knowledge, professional reputation and outstanding achievements, including previous Shorty wins. 

Members of the Academy include Lauren Jones (Director, Social & Influencer Marketing, Mattel), Kjetil Njoten (Global Head of Creative, IMAX), Michelle Wong (CMO, Sprinkles), John Sabine (Director of Social, Merriam-Webster), Rob Alley (Head of Entertainment, Media and Telecom, Amazon, Brand Innovation Lab), Sami Lambert (Director of Social Media, Adweek), Rae Votta (Head of Podcasts, Netflix), Kinney Edwards (Global Head of Creative Lab, TikTok) among others.

About OBE

OBE Worldwide, an award-winning experience-led agency founded in 1995 by Dan Hirsch and operating as On Board Experiential (OBE), is renowned for their strategic approach to creating impactful brand experiences. Under the visionary leadership of CEO Deb Lemon, the agency has continued to push boundaries and deliver exceptional results for clients across various industries, including Nike, Meta, JPMorgan Chase & Co., Sephora and Kellogg’s.  

About Shorty Awards

The Shorty Awards (also known as “The Shortys”) honor the most innovative work in digital and social media by brands, agencies and organizations. 

Founded in 2008, the Shortys’ notable previous winners include Malala Yousafzai, Trevor Noah, Michelle Obama, Conan O’Brien, Lady Gaga, Lizzo, and brands such as Marvel Studios, HBO, Red Bull, Airbnb, Nestle, and BMW.

The Shortys’ mission is to celebrate, inspire and push the boundaries of excellence in digital storytelling. Entries are judged on the merits of creativity, strategy, and engagement by the Real Time Academy, a body of hand-selected industry experts and leaders. The public can also select their favorite Shorty Awards contenders during Audience Honor Voting.

Currently, the Shortys have two annual competitions, the flagship Shorty Awards and Shorty Impact Awards dedicated to honoring the best work with a positive social impact.

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