Hybrid Events
Transforming Sephora's biggest beauty event into a hybrid experience.
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4k+
IN PERSON EVENT ATTENDEES
(SOLD OUT) -
90k
VIRTUAL EVENT
REGISTRANTS -
55
BRAND PARTNERS
Sephora
SEPHORiA: House of Beauty
2023
SEPHORiA is Sephora’s biggest beauty event of the year—a place to meet your beauty icons, learn about innovative products, and collect endless samples and swag. In 2023, we created a large-scale, hybrid version of SEPHORiA: House of Beauty for the first time ever.
The in person event in Manhattan and the simultaneous launch of the global, gamified, virtual experience (created in partnership with Demodern) pleasantly disrupted the beauty space and cemented SEPHORiA's position as the ultimate beauty festival. Inspired by the energy of a New York Apartment Co-op, the "house" encouraged makeup artists and beauty lovers to explore the 50+ brands in 6 themed rooms, 10 Master Classes, and countless photo opps and interactive experiences.
Awards
2024 BizBash Event Experience Awards - Best Beauty Brand Activation
2024 BizBash Event Experience Awards - Best Millennial / Gen Z Event
2024 BizBash Event Experience Awards - Best Virtual Brand Activation
2024 Ex Awards - Silver - Best Use of Event Technology
2024 Shorty Awards - Finalist - Metaverse: Immersive
2024 Shorty Awards - Gold - Strategy & Engagement: Event & Experiential
2024 Digiday Content Marketing Awards - Finalist - Best Multi-Channel Strategy
2024 Digiday Content Marketing Awards - Finalist - Best Branded Content Site - B2C
Editorial
BizBash - Why Sephora Went Hybrid With Its Big Beauty Event
Event Marketer - A New Era of Beauty Events is Being Defined by Fans, Not Brands