LEBRON JAMES SHOE LAUNCH
ENGAGING YOUNG ATHLETES WITH AN INTERACTIVE EXPERIENCE.
To celebrate the launch of the Nike+ Lunar shoe, Nike Basketball hosted an exclusive basketball event with USA basketball team member, Lebron James in Las Vegas – just before the team left to compete in the 2012 London Olympics. To engage fans and generate buzz five high school teams received the opportunity to trial the Nike+ Lunar technology and experience a Q&A with Lebron James. Four lucky students were able to compete against each other using the Nike+ technology on stage, where Lebron crowned the winner.
The Results: 750+ attendees. 84 trial zone experiences. 4 winners (2 girls, 2 boys).