Nike

24.7 Collection Experience

Nike and OBE teamed up to energize the launch of the new 24.7 Collection with an immersive and experience at Dick’s House of Sport in Knoxville and Boston. Everyday athletes showed up to engage with the collection and hear from featured 24.7 athletes Hendon Hooker and DeMario “Pop” Douglas. The experience was intentionally sized to foster a more personal atmosphere—ensuring every attendee had meaningful, one-on-one moments with product experts and pro athletes alike.

Consumers entered through the Styling Zone, where Nike EKINs offered personalized fit guidance and curated product recommendations. From there, participants stepped into the Showcase, striking confident poses in a professional-style photo moment with both digital and printed takeaways.

Product purchases unlocked access to on-site Nike embroidery and a premium gift with purchase.

To extend the energy beyond the event, OBE developed the athlete social strategy and scripts. Onsite, we captured a “24-Hour Champion Mindset” get-ready-with-me video series in partnership with each athlete (Hendon Hooker and DeMario "Pop" Douglas)—delivering authentic content that brought the 24.7 mindset to life across social platforms.