NATIONAL BASKETBALL PLAYERS ASSOCIATION
NBPA x Drew League
DEVELOPING AN IMPACTFUL PARTNERSHIP.
This summer, the National Basketball Players Association (NBPA) partnered with the Drew League to amplify the impact that The Drew has had, not only on basketball, but also for the community. OBE stepped in to manage and elevate the partnership through multiple events and activations. These included creating a footprint for the NBPA in LA that enabled the Union to market key programs (NBPA Camps, Players Voice Awards, Spalding Players Ball), raising awareness for the NBPA Player Voice Awards and aligning Drew League awards with PVA naming conventions, supporting and impacting youth and the community through Drew League & Jr. Drew programming, and growing their social media presence. This partnership was a huge success, celebrating the power of basketball to impact lives both off and on the court.
The Results: 11 scholarships awarded to college-bound seniors. 270k+ views on social.