RETAIL + POP-UP
LAUNCHING A NEVER-BEFORE-SEEN PRODUCT
To launch a brand new consumer product–digital gym meets virtual personal trainer–we took a tour around the San Francisco Bay Area and Los Angeles, demonstrating Tonal's unique capabilities. Through a targeted mobile tour, we made training accessible, purchasing convenient and empowered consumers to be brand advocates. In addition, we facilitated educational conversations, live demos and onsite instruction, utilizing this pop-up experience to showcase Tonal in an in-home environment and help consumers visualize it in their day-to-day. But we're not stopping there–our partnership with Tonal is just beginning. Throughout 2019, we will have an ongoing in-market tour and engaging pop-ups to drive meaningful brand awareness.
The Results: 4026 overall engagement. 1379 demos. 889 leads.