Futurama: Worlds of Tomorrow Launch
LAUNCHING A NEW MOBILE GAME TO PRESS AND FANS.
How do you celebrate the launch of a brand new Futurama: Worlds of Tomorrow mobile game? By getting the original cast back together for the first time in years for a live table read. We designed and executed a press event authentic to the Futurama sitcom. Press were treated to a red carpet entry, game trial zone, “Head in Jars” photo op, and most notably, a special live table read of a Futurama episode from the cast. To spread this iconic, unique moment with Futurama’s diehard fanbase, we streamed and broadcast this live through the brand’s Facebook pages, generating mass hysteria from Futurama’s fanbase.
The Results: 890k+ live stream views (+ 524k views post-event). 24,900 likes. 8,800 comments. 7,300 shares.