For the release of TinyCo's new Avengers mobile game OBE threw a launch party fit for a superhero. We invited press, Marvel fans, and super-gamers to discover the world of the Avengers Academy. Through orientation pamphlets, welcome week-esq events, and the big homecoming dance, we immersed people in the imagination of TinyCo's latest property, promoting the allure and excitement of TinyCo’s imaginative, playful, and accessible game. The event succeeded in bringing in 350 people in attendance (venue capacity) and generated 178 individual press articles about the game reaching 362 million unique monthly visitors and 95 million social.
The Results: 350 attendees. 178 press articles. 362 million unique monthly visitors.