WHOLE FOODS POP-UP
POP - UP + RETAIL
BUILDING AN INVITING POP-UP TO CONNECT WITH CONSUMERS
Mrs. Meyer’s Clean Day set out to support local Chicago Whole Foods Markets with an in-store display. OBE created this pop-up, which attracted Whole Foods’ core consumers by connecting with them in an eye-catching and authentic way. Our set up consisted of an assorted selection of Mrs. Meyer’s hand soaps flanked by product display shelves and a reclaimed wood sink. Consumers were invited to play our Guess the Scent game, which allowed consumers to smell each of the naturally derived scents before choosing which product to trial at our hand washing station. The footprint and activities in the activation ensured meaningful engagement that supported the program’s ultimate goal: to significantly increase sales.
The Results: 1,271% increase in average daily sales. Exceeded sales goals by 125% each week.
Award: Ex Awards Gold Winner Best Shopper Event Program