SEPHORiA: House of Beauty named as a finalist in two Shorty Awards categories:
We're honored to be among the prestigious list of Shorty Awards finalist this year in not one, but two categories! This international awards competition honors the best work by brands, agencies, nonprofits, and individuals across digital and social platforms.
Winners in each category to be announced on May 22 at the 16th Annual Shorty Awards in New York.
About the Shorty Awards
The Shorty Awards was founded in 2008 as the first award show to honor social media. Powered by Twitter users, the who’s who of the social web were voted on and honored in real-time via hashtags. Since then, the Shorty Awards has matured with the social media industry, honoring the work of brands, agencies, influencers, creators and other social media professionals.
“Shorty” stands for short-form content. When social media became a worldwide phenomenon, especially on Twitter, most social media users were limited to 140 characters or less. They had to create engaging, inspiring content that would gain a following, all in just a few words. The phrase “short-form content” became synonymous with social media content, and as the awards show for social was born, the name “Shorty” was a perfect fit.