I’ve talked about the ways technology seeks to embed itself into the physical world, but, thus far, very few examples have been extended beyond proof of concept and provided a necessary, real world solution.

But now, on Kickstarter, there’s Everpurse, the purse with a built-in phone charging pad:

How simple (but awesome) is that?

More specifically, it is one of the smartest examples (that I’ve found (so far)) of how technological wonders can be effectively implanted into physical objects (even better, I must concede, than my favorite smart wallet).  It shows a new level of consideration for not just what you cando with embedded tech, but what you should do. It’s advancement for the consumer’s sake, not the technologist’s sake.

And it even passes the OMG reaction test: