What is the answer to the simple question: “what do you do?† For me, it becomes more difficult everyday.  What was once “event marketing†or “promo marketing†has shattered into a thousand pieces, each as sharp and reflective as the next.  How can I align myself with one when I, at times, use them all?
Which brings us to activations like Catch the Flash from our friends over at Nike:
Is it an online activation? Â An offline one? Â A game or a run or a stunt or an ad?
I say it’s none of these and all of them at once.  It’s a clever idea that explodes across the traditional boundaries of a branded campaign, reminding us just how hard it is to define what an experience can be (and what a joy this medium is for a creative!).
Which brings us to activations like Catch the Flash from our friends over at Nike:
Is it an online activation? Â An offline one? Â A game or a run or a stunt or an ad?
I say it’s none of these and all of them at once.  It’s a clever idea that explodes across the traditional boundaries of a branded campaign, reminding us just how hard it is to define what an experience can be (and what a joy this medium is for a creative!).