Launching a never-before-seen product.
Tonal approached us to launch a brand new consumer product—a digital gym meets virtual personal trainer. So, we took a trek around the San Francisco Bay Area and Los Angeles, demonstrating Tonal's unique capabilities. Through our targeted mobile tour, we made training accessible, purchasing convenient and empowered consumers to be brand advocates. In addition, we facilitated educational conversations, live demos and onsite instruction, utilizing this pop-up experience to showcase Tonal in an in-home environment and help consumers visualize it in their day-to-day. But we're not stopping there—our partnership with Tonal is just beginning. Throughout 2019, we will have an ongoing in-market tour and engaging pop-ups to drive meaningful brand awareness.