Sports Marketing

Celebrating the power of dance and expanding the definition of sport.

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Own the Floor Sessions

Continuing to make sports a more inclusive and diverse place, Nike has started a global movement to celebrate the power of dance as a platform for self-expression, movement and positive change.

Expanding on their Own the Floor campaign, Nike London collaborated with The Capsule to create local Own the Floor Sessions — a monthly event at Kachette in Shoreditch that brings together the dance community to train, exchange, socialise and celebrate dance culture. It also serves as a welcoming introduction to the UK street dance scene for those less familiar.

OBE produced each session ensuring there was space for cyphers and chill-time in addition to dancing, content captured by The Capsule, and two UK DJ’s playing back-to-back each night to keep the energy high.

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