Show Me Your Walk HBCU Edition
VIRTUAL + DIGITAL EXPERIENCE
UNITING HBCU GRADUATES THROUGH A VIRTUAL COMMENCEMENT.
Commencement ceremonies were cancelled nationwide, but JP Morgan Chase made it a priority to honor the graduating class of 2020. Following a National graduation event, we partnered with Chase to create a virtual commencement celebration for Historically Black Colleges and Universities (HBCUs). President Barack Obama and 40+ athletes, entertainers, and politicians honored and inspired HBCU students around the country. We united the HBCU community and told their rich history by highlighting notable alumni, organizations, and individuals who have contributed to the narrative. This viral celebration not only raised money for HBCU’s, but also reaffirmed Chase’s commitment to support and invest in educational and career opportunities for black students.
OBE handled talent management, speaker kits, full social & live stream brand design, comms with 78 universities & 30k+ students, ROS creation, and trafficking of 500+ assets for media usage. We’re grateful to be able to help spark positive conversations and bring the HBCU community together around the country.
Award: 2020 Event Marketer Experience Design & Technology Awards (Gold) - Best Use of Social Media