J.P. Morgan 

Corporate Challenge Virtual

In March 2020, we were ready to announce the 44th annual J.P. Morgan Corporate Challenge—the world’s largest corporate running event, offering professionals from all industries and at every level a unique opportunity to connect and compete. Due to COVID-19, everything changed. We revised our strategy and capitalized on this opportunity to #RemixTheRun, shifting our activation virtually. Runners around the world selected from one of the 15 anchor locations nearest them and ran their own 3.5-mile course.

We promoted the event with videos we wrote and directed, even getting Kevin Hart to lean a hand as talent. We also produced remote video shoots with international partners to create additional content for all participating markets. Additionally, we built a website and accompanying app, allowing participants to register, create company teams, and track their results against a global leaderboard on multiple platforms.

The event created a global moment of togetherness when people needed it most.