STRENGTHENING A COMMUNITY THROUGH SPORT.
In its 46th season, The Drew brought signature athletes, local legends, Hollywood stars, and thousands of fans to South Central to create a destination for high-caliber basketball within a resilient community. The enthusiastic crowd—a diverse mix of every ethnicity, culture, and age group—was a testament to the unifying power of sport. OBE partnered with Nike to manage an unparalleled partnership with the Drew League and share its story with the world. In addition, this year, the Drew League partnered with the National Basketball Players Association for the first time, connecting with both Drew League and Jr. Drew League Athletes.
The Results: 40k+ consumers served. 350+ professional & collegiate athletes. 150+ young athletes attended basketball clinics.