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ACTIVISION

Call of Duty: Modern Warfare Press Reveal and Multiplayer Live Stream

PRESS EVENT

BRINGING THE CALL OF DUTY UNIVERSE TO LIFE.

For the third year in a row, we partnered with Activision to unveil Call of Duty: Modern Warfare to the press and content creators for the very first time. Upon arrival, guests were greeted with a theatrical entry moment (cue fog), and wall to wall projection stitching that took you right into the in-game environment. After settling in and preparing for the show, attendees cheered as we revealed the first-ever look at the official game trailer, and Infinity Ward game developers discussed the game’s new features. Then, groups ended the night in the gameplay area, complete with 130 customized game stations and a 36-foot wall that included the live signature Modern Warfare soundwave on LED panels. 36 hours later, we produced an epic multiplayer tournament with 36 gaming influencers, and live-streamed it on Twitch, inviting people around the world into the COD multiplayer universe.

The Results: 235 attendees. 11 celebrity appearances. 76k Twitch live streams.

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