JUST DO IT HQ
RETAIL + POP-UP
CREATING AN ELITE TRAINING DESTINATION.
Every athlete has Olympic-Sized dreams. Our goal was to unleash athlete’s potential through sport to chase their crazy dreams. OBE created a space for Nike that brought "Just Do It" to life. Elite athletes and their trainers turned to Just Do It HQ all summer for a premium training experience, while the next generation of middle and high school athletes had an opportunity to train like the pros. The style and fitness-obsessed community took advantage of the social nature of JDI HQ as a training destination and place to form new collaborations and partnerships for their personal brands. Just Do It HQ became the summer's pinnacle training destination – giving everyone a chance to go for the gold.
The Results: 65 activation days. 143 sessions. 6000+ athletes.