RETAIL + POP- UP
Kashi set out to connect with healthy, wellness-minded people through a partnership with Wanderlust Festival. OBE collaborated with Kashi to develop an interactive activation that could easily be resized to accommodate the varying footprints at each of the Wanderlust Festival tour stops. From L.A. to Colorado, Kashi became more recognizable, engaged people in conversation about the importance of health, and shared some delicious snacks along the way.
The Result: 120K Attendees. 313K Samples Distributed. 46M Tour Impressions. 14M Kashi Impressions.