The J.P. Morgan Corporate Challenge is a road race series that spans seven countries across five continents and engages nearly 250,000 runners throughout the world. In its 42nd year, the race continues to encourage corporate runners everywhere to compete at a distance that even busy executives have time to train for - 5k. As both race and brand experts, OBE was brought in to develop, elevate, and execute a consistent experience across 13 race markets. We created a brand playbook and series of on-site experiences to elevate the race from a local, branch-managed fun run to a globally recognized race series – giving employees a one-of-a-kind event.
The Results: In progress.